So happy to announce our collaboration with Nomia, developing exclusive eyewear for their SS18 Presentation at New York Fashion Week, on September 6th.
Womenswear line Nomia, based in New York and designed by Brazilian-American Yara Flinn, found their perfect match with our South American soul.
“Nomia is a brand that is influenced by art and architecture, which is exemplified in their product, making this partnership a perfect fit for us. Absurda also has a synchronicity of influences: design, art, and fashion. Between the designer’s Brazilian roots, our common inspiration and an overall unique vision, Nomia seemed to be the perfect opportunity for our first U.S Collaboration.” says Rafael Rodrigues, one of four partners of the Absurda team.
Our two best selling styles in the US were reimagined and recreated with exclusive lens colors, handpicked to compliment Nomia’s SS18 collection by the designer herself, Yara Flinn.
“I was drawn to work with Absurda because I felt a connection to their story and passion they put in their product. In an oversaturated eyewear market, they bring something unique and authentic to the table. My mother is from Rio de Janeiro and I love seeing more companies from South America breaking into the international market with new product and a strong philosophy. We’re very excited about this collaboration” says Yara.
Our collaboration will be revealed at Nomia’s SS18 NYFW presentation on September 6th, 2017 at Max Fish in New York City, from 8PM.