In 2009 we started our dream, and since then, we have continued dreaming, roaming free. After spending the first 12 years of our careers designing glasses and doing marketing campaigns for other brands and licenses, accumulating experiences and networking, we chose to live our own dream. Absurda was born from the depths of our most latent desires. From South America, the union of Argentinians and Brazilians in search of their truths and expressions through a brand. Not a brand that copies, but one that marks and draws the world with its inspirations, searching of trends, creating the improbable, making the unimaginable real.
Yes, our north has always been the south.
A brand of creative designers who live and breathe concepts and products made for those who are also creative beings. We are constantly in search of new inspirations and details. Absurda connects with those who seek something different, unusual, completely out of the comfort zone. Absurda is a fashion brand with its feet firmly planted in the territories of design, art, music, infinity and imagination. No labels, please.
We design glasses around the world with inspiration from our travels that became permanent.
We are always traveling, moving, on a constant beta project.
We manufacture our glasses around the world: Brazil, Argentina, Italy, Cambodia, China, Taiwan, Korea.
Yes, we are designed and made around the world.
Now, like water going down the river and flowing into the ocean, we go in search of new things, again.
Passionate about the unknown, we will take our essence with us, that which makes us stand out from the world and brings us originality.
To date, we have conquered our spaces, we live what we could never imagine, we have sold nearly 500,000 glasses in South America, we have done more than we proposed, we have opened stores, we have launched products, we have created genuine projects. But above all, we connect with people and intensely live our truth. Tears of excitement run through our eyes just by remembering the paths we crossed and the people we met that have brought us here.
In 2017 we are starting a great adventure that has no end, and will be constantly changing. We will sell around the world, as global beings and citizens of the universe with ideas that need to transcend, be experienced and perceived. We believe and are passionate about our mission: We want to democratise design, bring the freshness of creativity to people who seek what is new, what is different. We want that anyone who dreams of the impossible gets access to it through the lenses of our glasses. Yes, the glasses have this feature, we will follow the journey of our friends, each with their dream, transforming their way of seeing the world.
We will be what we are and what we were, we will always be what we want to be, like patchwork made up of each experience lived.
We are many, but at the same time, we are one.
A gathering of unique people.
Absurda plans endlessly…
Hello US, we are here