GIFT GUIDE | GQ MAGAZINE | Pantone’s Color of the Year is Ultra Violet

“Ultra violet, Pantone‘s Color of the Year for 2018, might not be as pervasive in menswear right now as, say, millennial pink or safety orange. You might not own even one single item in the color. But that doesn’t mean this psychedelic hue hasn’t been slowly creeping into the style consciousness recently. Ultra violet might ‘point toward the future’, according to Pantone, but there have been too many purple style moments in 2017 to call its status a coincidence. Here’s a look at the weird and wonderful places we spotted it. Maybe it’s time you invested in a purple hoodie or pair of kicks?”

Since it makes so much sense, we decided to create our very own guide of Ultra Violet Frames and Lenses: