Absurda Eyewear, who launched in the U.S during Miami Swim Week this past July has collaborated with Nomia on exclusive eyewear for Nomia’s SS18 Presentation at New York Fashion Week.
Womenswear line Nomia, based in New York and designed by Brazilian-American, Yara Flinn found their perfect match with South America’s Absurda Eyewear.
” Nomia is a brand that is influenced by art and architecture, which is exemplified in their product, making this partnership a perfect fit for us. Absurda also has a synchronicity of influences: design, art and fashion. Between the designer’s Brazilian roots, our common inspiration and an overall unique vision, Nomia seemed to be the perfect opportunity for our first U.S Collaboration.” says Rafael Rodrigues, one of four partners of the Absurda team.
Absurda’s two best selling styles were reimagined and recreated with exclusive lens colors, handpicked to compliment Nomia’s SS18 collection by the designer herself, Yara Flinn.
“I was drawn to work with Absurda because I felt a connection to their story and passion they put in their product. In an oversaturated eyewear market, they bring something unique and authentic to the table. My mother is from Rio de Janeiro and I love seeing more companies from South America breaking into the international market with new product and a strong philosophy. We’re very excited about this collaboration” says Yara.
The collaboration will be revealed at Nomia’s SS18 NYFW presentation on September 6th, 2017 at Max Fish in New York City. The exclusive collaboration styles will be available for pre-sale on Absurda.com starting in October and will only be available while quantities last.
NOMIA is a NYC based womenswear line designed by Yara Flinn since 2007. A sophisticated yet minimalist collection influenced by art, architecture, utilitarian workwear and the juxtaposition of masculine and feminine, NOMIA exemplifies the complexity of the modern woman.
Absurda is about inspiration, desire, and creation. They have been designing one-of-a-kind product they set out on this journey in 2009. Their story began in Brazil and Argentina, and has since expanded to all corners of the world.